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Portfolio :: Law Firm's :: LegalTeam.net
Site : www.LegalTeam.net
LegalTeam.net
This web site started as a redesign / optimization for a law firm with six offices in Maryland;
Belsky, Weinberg & Horowitz. Their old site (shown far below) was redone to look like the site to the right. I wanted to take time to explain some of the changes we made to the site, and why we made them.
The new site draws more attention to the main thing we want from our visitors; and that is to contact the firm. Also I put the main keywords in more locations you will notice they are linked in several locations "Medical Malpractice, Personal Injury, Bankruptcy, Product's Liability, Workers Comp, Criminal and Divorce." They are mentioned (and linked) a total of 3 times on the page. Looking at the new page it is very easy to contact the firm, their phone number is large and easy to read. The 'No Legal Fees' is also easy to read. There are multiple links to a contact form for users to fill out, also a short basic contact form is put right on the main page. If you want someone to do something you must give them multiple ways to do it, in this case we want them to know about the areas of practice for the firm and to contact them about it.
You can see the old site is missing key features, such as :
- Text - The old site doesn't have much text on the main page, you will notice on the above image there is text and the text is linked to other pages on the site. Text & Links are a great match and increase hits to any web site.
- Too much use of Flash Animation - The old site uses Flash animation which looks cool but is bad for Google. Google can't index the links so its like the don't exist, all that text is blocked. Not good.
- Keywords - We added more text to the top of the page (Google pays extra attention to that). Not just any text but keywords we want to target and they are links. So that puts more attention to each keyword.
- Contact Information - Look at the old site, where on that site does it ask me to contact them? You can look and you will find the phone number mentioned a few times. That's bad. The phone number should be huge, but the phone number isn't the most important thing. The viewer isn't on the phone they are on the computer, if you want them to contact them it has to be easy. That's why on the new version we did you can see the contact form is right on the main page also there are several large links to the full contact form. People are more likely to fill out a contact form than call your office after viewing your web site.

Old site of LegalTeam.net
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