|
Increase your business
with a web site and a strong marketing
plan
March 16th, 2006
Some
businesses currently have a web site and some
do not. Not many web developers would say this,
but the truth is, not all businesses need a web
site. However, many should have a web site.
When I say you 'should have a web site', it is
not about just getting a web site designed and
that is it. To truly make the most out of your
web site, you must market the web site and have
it work for you. You can turn it into your most
valuable asset and source of business, no
matter what type of business you do.
A
perfect example is www.MillerandZois.com
. Miller & Zois is a personal injury law
firm located in Anne Arundel County. They had a
web site when I first met with them. Ron Miller
discussed how he wanted to do a simple redesign
and add some new sections. He was getting
approximately 300 unique visitors per month
(there are tools that can be used for tracking
how many visitors come to your web si te and how they
arrived there). The web site at that time just
provided basic information about the firm. We
sat down and discussed several different
options for the site and created a marketing
plan for the site. One of the main things we
did was redesign their site to include more
text relevant to the type of client he is
trying to attract. By adding text and links on
your web site, you allow the search engines
such as Google and Yahoo, to gain additional
information about your site. This information
is used so that potential clients can find you
easily. After Miller & Zois redesigned
their website, they now receive more visitors
per day than they used to receive per month and
it is one of their main sources of new
clients.
The
common problem with most web sites is a lack of
real information. It is vital to the success of
a web site to have information that people
want. If visitors go to your web site and see
only your business name and your contact
information, they will leave and never come
back. Something needs to keep them there for
the first time and keep them coming back. This
doesn't have to be complicated. For example,
the Jetty Dock Bar has a web site and that is
updated every week with entertainment listings
and has colorful animation. This keeps the
audience entertained and informed with new,
fresh content.
Along
with new and updated text, your web site must
be basic enough for everyone to be able to
easily use and get. There are many key things
that must be present and updated in order for
your web site to work and maximize your
business' potential. For additional information
on other tips to increase traffic to your web
site contact Tom Fitzgerald with Certified
Computer Experts by phone 410-604-1200 or
emailing tom@ccexperts.com
|